Post Social is now pleased to inform you that we have expanded our expertise and are adding another media to our portfolio. After discussions with TikTok, we can now also run campaigns there on behalf of our customers. It is only recently that TikTok launched its advertising solutions for Nordic partners and Post Social is, as usual, early on the scene. With this, we increase our arsenal with a new popular solution, which enables our clients to reach out to future employees. Despite the fact that there has been some skepticism and negative publicity about the medium nationally and internationally, TikTok has grown strongly in popularity among users in Norway as well.
TikTok’s first version of advertising tools and targeting is somewhat limited, but we have been told that the possibilities will be improved continuously. Among other things, it can be a disadvantage, at least in connection with several job advertisements, that a person can currently only choose national geographical campaigns. In addition to that, the options can be a bit reminiscent of Snapchat – which we have been working with for a long time. Snapchat is also a medium that is somewhat limited in terms of targeting options for recruitment purposes, but has proven to be cost-effective when used correctly. We believe, as with Snapchat, that the cost-effectiveness and the fact that Post Social, on behalf of its customers, will be out on the media far earlier than most, will offset some of the limitations as of today. Based on what we have seen of advertisers on TikTok, someone with Post Social will at least be one of the first to use the medium in a recruitment context. We mostly see regular advertising there. For many of our customers, Employer Branding campaigns will also suit the medium perfectly. If you as an employer want to appear modern and show that you are keeping up with the times, then you will be able to impress by being early on with the very latest. Whether you are small local or large national/international makes no difference. Our prices are also well suited even for those with limited budgets.
The medium requires videos in 9:16 format and should be no more than 15 seconds in length, which is in line with our recommendations on other media. You can create videos from templates in TikTok’s tool, in the same way as on Snapchat (for those who are familiar with it). If you have bought a reasonable video production from Post Social (which in terms of cost can be defended just fine even on individual calls), the purchase also covers this format, so in such cases there will be no additional costs for video production adapted to TikTok. We always produce videos in three formats for the best possible display on all surfaces (including format 9:16). Facebook for example, requires all three.
Are you interested in knowing more about TikTok, possibilities, prices and which campaigns might be suitable there. Contact your media adviser, call 66980088 or send us an e-mail at post@postsocial.no.
